11 ways the cloud can give you an edge over your competitors

Shamus Dougan
January 27, 2022

If you are wondering how your competitors are beating you, then look no further than the cloud. The internet has made it easier for businesses to grow their customer base and to provide better service.

Think about it.

They are likely using the same software, applications, and technology that you are.

The only difference between you is them having a leg up on how they use what's available to them.

You can change that by following these 11 steps!

  1. Benchmark costs
  2. Use data analytics
  3. Adapt your pricing strategy
  4. Increase productivity with remote workforces
  5. Prepare employees
  6. Improve Security through data storage
  7. Reduce IT costs with automation
  8. Innovate with the latest tech
  9. Continuously evaluate
  10. Embrace disruption
  11. Get creative

Step #1: Benchmarking their costs against yours

Benchmarking. This is one of the most important ways your competitors are using the cloud to get an edge over you. To truly see how they are doing it, compare their IT spend across multiple years with what you have spent in those same periods and look for trends between cost changes year-over-year (YoY). If there's a gap that doesn't make sense, ask them about it! Even if there isn't a gap or difference, take note because this data will become valuable later on as we discuss step number 2.

Step #2: Use Data Analytics to find new ways to improve

Having the right systems in place to generate meaningful data can be tricky, but well worth the investment.

The cloud is changing how businesses work in many different aspects, including the resource that every business needs more than anything else- data. Data analytics can help you turn your data into actionable insights for improving processes and efficiency across all areas of your organisation.

These could be as simple as finding out which employees are using their computers most during specific hours or discovering what types of files take up the most space on company servers. How do these changes impact productivity?

That's where data analytics come in! It allows you to make informed decisions based off hard numbers rather than intuition alone (not saying that this isn't important too!)

Step #3: Adapt your pricing strategy

The cloud has made it easier than ever for businesses to be adaptive with their pricing strategies. This is done by altering the way that products or services are delivered, for example, through pay-as-you-go models or usage-based billing. If you're not doing this yet, then your competitors almost certainly are and they're getting ahead of you as a result. It's time to jump on the bandwagon!

Step #4: Enable remote working

It's no secret that enabling remote working can have tremendous benefits for employees and employers alike. But what about when it comes to using the cloud? It just got even better! By allowing employees to work from home (or anywhere, really), you're opening up a world of opportunities. They can work from anywhere that has access to the internet, freeing them up to travel more often or spend time with their families without sacrificing productivity.

Step #5: Prepare employees for what comes next

The cloud is making our lives easier in almost every way possible and it's not slowing down anytime soon! Make sure your employees are ready by teaching them all they need to know about what comes next when working with the cloud. This includes new technologies, software, and applications that will be integral to their success in the workplace.

Step #6: Improve Security through data storage

One of the biggest challenges organizations face is security. This can be mitigated, however, by storing data in a place that has built-in security measures to protect it from outside threats and unauthorized access. Working with cloud storage providers who have this ability will ensure your data stays safe no matter what!

Step #7: Automate Processes whenever possible

One of the biggest advantages of using the latest software and the cloud is its ability to automate processes. This can include anything from automating email marketing campaigns to setting up a system that sends alerts whenever an important file is uploaded to company servers. By taking advantage of this capability, you're freeing up your employees to work on more important tasks and improving overall efficiency across your organisation.

Step #8: Innovate

The cloud is constantly evolving and so are the businesses that use it. It's important to always be on the lookout for new ways to improve your organization by using the latest and greatest technologies available. This could mean anything from developing a new mobile app to incorporating artificial intelligence into your business processes. Stay ahead of the curve and you'll reap the benefits!

Step #9: Continuously Evaluate Your Cloud Strategy

As we mentioned earlier, data is key when it comes to understanding how well your cloud strategy is working. By regularly evaluating your spending patterns, employee productivity, and other factors, you can make informed decisions about how to improve your business processes. This is vital for maintaining a competitive edge over the long term!

Step #10: Embrace Disruption

The cloud is all about change and innovation. If you're not constantly adapting to these changes, then you'll quickly find yourself left behind. Don't be afraid of disruption- embrace it! This could mean anything from experimenting with new technologies to making big changes to the way your business operates. The key is to always be moving forward.

Step #11: Get Creative!

The sky's the limit when it comes to using the cloud. So be creative and find new ways to take advantage of its capabilities. This could mean anything from setting up a system that allows you to remotely control your home appliances via the internet to developing an app that helps customers make better purchasing decisions. The possibilities are endless so let your imagination run wild!

So there you have it - 11 ways your competitors are already using the cloud to get ahead of you. Use these tips as a starting point for putting together your own strategy and stay ahead of the curve!

Do you have any other ideas on how businesses can use the cloud to get ahead? Let me know in the comments below or directly!

And of course, if you need help with any of the above, contact me at shamus.dougan@intelligen-tech.com.au

Shamus Dougan

I am the Co-founder of Intelligen Technology Solutions. The company was started to take advantage of the changing technology in I.T. support services, and to bring cheaper and more responsive I.T. support to small and medium size business through out Australia.

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